French lingerie meets period care.
Loulou takes care of you. 🩷
Organic cotton · OEKO-TEX® certified · Lab-tested · Free US shipping over $60
Find your perfect pair
Pays for itself in 1 year
Save more when you build your kit
The average American spends ~$240/year on tampons & pads. One Louloucup pair lasts 2-3 years. Do the math.
2
items
From $32.90 (−7%)
each
3
items
From $31.90 (−10%)
each
4
items
From $30.90 (−14%)
each
5
items
From $27.90 (−21%)
each — Best value
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Our story · French period care since 2017
Louloucup is a French brand on a mission to make periods calmer, cleaner, and a whole lot more comfortable. Founded in 2017, we were one of the first period underwear brands in France — and we’ve been refining our craft ever since.
Made with certified organic cotton and OEKO-TEX® STANDARD 100 Class II certified materials — the strictest certification for textiles in direct skin contact. Independently lab-tested with no detectable PFAS. Vegan, cruelty-free, and 100% transparent.
Designed for every body — from XXS (teen sizes) to 3XL — and every flow, from light spotting to heavy postpartum days. Whatever your shape, your stage of life, your style — we’ve got you.
Welcome to the Loulou universe. Period care that’s healthy for your body, kind to the planet, and beautiful enough to wear on date night. Loulou takes care of you. 🩷
5 reasons to switch to Louloucup
1
Reliable. Effective. Built for every flow.
Over 50,000 women have made the switch. Light, medium or heavy — Louloucup absorbs it without stress and without compromise. No more changing a disposable every four hours.
2
Designed for every body
We design for every woman, no exceptions. From puberty to menopause, sized XXS to 3XL, with cuts adapted to every shape and every stage of life.
3
Pure comfort, all day long
Period underwear should feel like your favorite pair. Every Louloucup style combines absorbency and comfort with no trade-off: no diaper feel, no odor, no irritation.
4
Invisible. Beautiful. Designed like real French lingerie.
Ultra-discreet, and yes — beautiful. Our seamless, second-skin styles disappear under skinny jeans, fitted dresses and workout leggings. No bulky seams, no visible lines.
5
Lab-tested. Better for you, the planet, and your wallet.
Lab-tested with no detectable PFAS. Disposables generate waste that cannot be recycled, and the average American spends around $240 a year on them. Switch once and save for years.
Not sure which to pick?
Shop all stylesWhat our customers say
4.5/5 · 2,576 verified reviews across our full range
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★★★★★
“Honestly, I’m blown away. I have a very, very heavy flow, and even after going to the bathroom you stay dry — none of that damp feeling. And in the heat it’s genuinely light. I love it so much I ordered a second one. A safe bet.”
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★★★★★
“It’s the first time I’ve bought this kind of underwear. I’m wearing it today for the first time, and honestly it’s spot on. You feel light, you don’t feel any protection the way you do with regular pads, and I think it looks great. I’m really happy — I’ve ordered two more.”
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★★★★★
“Perfect. Very good absorbency, holds well, really pleasant to wear, and not bulky.”
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★★★★★
“Good absorbency, very comfortable — probably because it’s seamless. I’m usually an M but I took an L, and I don’t regret it.”
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★★★★★
“Comfortable. It was a first for me, and period underwear is so much more pleasant than pads.”
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★★★★★
“I’m delighted. Gaby is pretty and incredibly comfortable. I’m protected all day (8 hours) and free to move without worrying about a leak. I recommend it.”
Translated from French.
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