About Louloucup

French lingerie
meets period care.

Beautiful enough to wear on date night. Smart enough to wear on day three. Bienvenue.

Loulou takes care of you. 🩷

As seen in France

Cosmopolitan · Elle · Grazia · Biba · 20 Minutes · Passeport Santé

Our story

Why we started

Why are products designed for one of the most sensitive parts of the body so often made with materials we wouldn't put anywhere else?

After the wave of revelations about toxic substances in conventional tampons and pads, we knew women deserved better. And prettier.

So we built it: French-designed lingerie that protects you. No fuss. No compromise. Just beautiful, healthy underwear that happens to absorb your period.

The French difference

Designed like real French lingerie

Lace. Mesh. High waists. Polka dots. Our period panties come from the same tradition as the lingerie houses of Paris — built to be seen, not hidden.

Margot period panty with intricate lace waistband

Margot & Fanny — two of our bestselling silhouettes

A word from our founder

"In 2017, I was 31 and obsessed with two things: beautiful lingerie and protecting the planet. Period panties were neither. So I built the one I wanted to wear — and became one of France's first to do it."

Elsa Mechulan

Founder & CEO, Louloucup · French Period Care Pioneer

Our promise

What sets us apart

Organic cotton lining 🌿

Every panty lined with certified organic cotton. Soft, breathable, free from synthetics.

OEKO-TEX® Class II ✨

The strictest level for textiles in direct skin contact. Every component tested for over 1,000 harmful substances.

Zero PFAS — and we have the receipts 💧

"Forever chemicals" have no place in your underwear drawer. Our panties are independently lab-tested with no detectable PFAS — and unlike some brands, we don't just say it, we show it.

View our lab test →