Our story
We started because nothing
on the shelf was good enough.
Louloucup has been making period underwear in France since 2017 — back when almost nobody here was. Nine years later, we still make it the same way.
Why we started
Made for the most sensitive part of the body — and made badly
In 2016, French consumer investigations found pesticide and dioxin residues in mainstream tampons. It made national news here, and it changed how a lot of women looked at the products they had used without thinking for twenty years.
We thought women deserved better than that. And, frankly, prettier.
So we built it: French-designed lingerie that protects you. No fuss, no compromise — just beautiful, healthy underwear that happens to absorb your period.
The French difference
Lace, mesh, picot edges — the real thing
Our period underwear comes from the same tradition as the lingerie houses of Paris. Built to be seen, not hidden. Look closely.
Polka-dot tulle · Fanny · Lace waistband · Margot
A word from our founder
"In 2017, I was 31 and obsessed with two things: beautiful lingerie and protecting the planet. Period panties were neither. So I built the one I wanted to wear."
Elsa Mechulan · Founder, Louloucup
Our promise
What sets us apart
01
Organic cotton lining
Every pair is lined with certified organic cotton. Soft, breathable, free from synthetics.
She wears XXL
02
OEKO-TEX® Class II
The certification class for textiles in direct contact with skin. Every component tested — down to the sewing thread.
03
Lab-tested — and we have the receipts
Independently lab-tested with no detectable PFAS. Unlike some brands, we don't just say it — we show it.
View our Certification page →04
Designed in France
Designed in France with the artistry of traditional French lingerie. Made in workshops audited by BSCI / AMFORI.
05
Sized XXS to XXL
From teen to plus size, light to heavy flow, postpartum to perimenopause. Eleven sizes, XXS to XXL.
She wears XL
06
Every stage of life
We design for every woman, no exceptions — from a first period to the last one.
Certified under OEKO-TEX® STANDARD 100, and separately lab-tested for PFAS — because a certification and a lab report aren't the same thing.
"Period care should be beautiful, safe for your body, and built to last. Like real lingerie."
50K+
Happy customers
4.5/5
2,500+ verified reviews
25 ppb
PFAS detection limit
Nine years in
How we got here
2017
Louloucup launches — one of the first period underwear brands in France.
2019
The lace and tulle line arrives. Period underwear that looks like lingerie.
2022
First independent lab analysis. No PFAS detected.
2025
Louloucup reaches French pharmacies.
2026
We cross the Atlantic.
Period care you can check for yourself
Shop period underwear →
