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Louloucup, what is it?
Louloucup is a French brand, committed and attentive to women, teens, and their bodies. Our period panties are designed to support your cycle with gentleness and peace of mind.
Made from GOTS-certified organic cotton and OEKO-TEX materials, they offer a healthy, high-performance, and comfortable alternative to traditional period products.
Our washable period underwear is suitable for all flows (including heavy flow), all body types, and all women: teens, postpartum, or those seeking plus-size options.
Discover the world of Loulou now and choose the period panty that will be with you every month, while respecting your body and the planet.
5 reasons to switch to period underwear
Reason #1: Period panties are reliable, effective, and absorb all flows 🌿
If so many women are choosing period underwear, it’s because of its reliability. It absorbs menstrual flow whether light, medium, or heavy, with no stress and no compromise on comfort.
No more disposable products to change every 4 hours. Thanks to washable period underwear, you get real freedom of movement, without the risk of leaks or mental load.
"We love period panties because they’re safe, highly absorbent, and truly reassuring."
Reason #2: Period panties are for everyone. 🌍 🌍
At Louloucup, we’re here for all women, no exceptions. From puberty to menopause, every woman deserves comfortable, beautiful, and reliable period protection.
Our inclusive period panties are designed for all body types: teens, athletes, moms, working women, women in perimenopause… Our sizes run from XXS to 5XL, with cuts tailored to different shapes and needs.
High-waisted, tanga, bloomer, organic cotton, tulle, or bamboo: you choose what suits you best. All our photos are natural, unretouched, and worn by real women—because every body matters 💜
And to make sure every woman can get equipped, we’ve created affordable period panties that are long-lasting: washable, reusable, and designed to last for years.
With our bundle savings, the more panties you add to your cart, the lower the price gets. Starting at 5 pieces, each panty is just €22.90! Free shipping + frequent promo codes → hassle-free.
At Louloucup, we believe inclusivity starts with choice, comfort, and accessibility for everyone.
Reason #3: Period panties are unbelievably comfortable ✨ ✨
Wearing a period panty should feel just as nice as wearing your favorite underwear. At Louloucup, each style is designed to combine absorption and comfort, with no compromise.
No diaper effect, no odor, no irritation or dampness: our period panties are soft, breathable, and ultra-discreet. Nothing like a traditional tampon or pad!
Our high-quality fabrics (certified organic cotton, soft elastane, breathable mesh…) stay flexible wash after wash. The elastics are perfectly placed, with no pinching or rubbing. The result: a flattering fit that doesn’t dig in and adapts to every body type.
Louloucup period underwear is designed so you forget you’re even wearing it. It gives you security, softness, and freedom for hours.
"Softness, well-thought-out fit, zero discomfort: it’s like regular underwear, only better."
Reason #4: Period panties are invisible and feminine 💧 💧
Period underwear can be super discreet—and even sexy. At Louloucup, our period panties are designed to be invisible under any outfit.
No annoying seams, no visible elastics, no lines under skinny jeans or a fitted dress. Our seamless, second-skin effect styles fit perfectly under leggings, skirts, or shorts without leaving a trace.
But having your period doesn’t mean you have to sacrifice your femininity! Lace, polka dots, tulle, delicate patterns... Our feminine period panties are as pretty as they are practical.
Whether you love high-waisted styles or tangas, every woman deserves to feel beautiful, free, and confident—even during her period.
"The period underwear is thin, elegant, and invisible. It’s real lingerie... but better."
Reason #5: For your health and for the planet 🌱 💰
Disposable protection (pads, tampons, panty liners) generates a huge amount of waste and cannot be recycled. Switching to washable period underwear is an eco-friendly, sustainable choice with no compromise on effectiveness.
At Louloucup, we design zero-waste period underwear, washable and reusable for several years. Panties, thongs, strings, boxers, swimwear, or menstrual cups: all our products are made to last, reduce environmental impact, and meet every need.
Our panties are certified STANDARD 100 by OEKO-TEX and feature a lining made of certified organic cotton, free from toxic substances, silver particles, or harmful residues. They are vegan, cruelty-free, and regularly tested by independent laboratories.
Their composition is 100% transparent, unlike disposable products sometimes linked to health scandals (dioxins, AOX, pesticides). Our products are made in France and Portugal, in audited workshops, to guarantee quality and respect for people.
No itching, no allergies, no irritation: our panties are designed to be gentle on your skin — and good for the planet.
Because you should never have to choose between comfort, health, and sustainability.
The Loulou blog
FAQ special period panties
How can I be sure I’m choosing the right period panty?
Flow, size, material, style, cut, price, absorbency—several factors come into play when choosing the best period underwear. To help you, here are a few tips:
- Choose your underwear based on your menstrual flow. At Louloucup, we categorize our period panties by absorbency level and menstrual flow: light, medium, or heavy flow.
- Choose your underwear based on your preferences. Don’t forget who you are, your style, and your personality. Do you love lace? Are you a hopeless romantic who loves Liberty prints? Want to stay dry and feel sexy? Prefer the sleek, discreet feel of microfiber?
- Choose your underwear based on your body shape. Our high-waisted period panties are great allies if you’re self-conscious about a bloated tummy. Our period thongs accentuate your curves.
- Choose your underwear based on your activities and lifestyle. Are you a dedicated athlete, even during your period? Seamless period underwear will be your best friend for avoiding lines under tight leggings. Planning to wear period panties at night? Choose a style with extended coverage to prevent leaks.
Take some time to browse our website and online shop. Check out our different ranges, explore our products, and read user reviews. Don’t hesitate to visit our guides and blog as well. You’ll find tons of extra info and tips to help you make your choice.
How many pairs of period underwear do I need for a cycle?
At Louloucup, we recommend starting with 5 period panties. It’s a good start. The number of period panties you’ll need depends on your flow, the length of your period, and your personal needs. So, there’s no exact number—it really depends on you. Don’t forget that once a period panty is used, it should be rinsed and washed. It air dries and should not go in the dryer. Since the absorbent area is quite dense, it can take some time to dry.
The great news at Louloucup is that when you buy 5 period panties, you save €30—the equivalent of one panty! Order 5 period panties, get 1 free! The custom period panty pack with free shipping is a fantastic deal for every budget.
How do I choose my period panty size?
At Louloucup, we recommend sticking with your usual underwear size. If a style tends to run large or small, we mention it in the product description. Also, don’t hesitate to check out customer reviews before you buy. That can really help if you’re unsure. It’s important that your period underwear fits snugly so it doesn’t slip. Underwear that’s too big will be uncomfortable and impractical. Also, be aware that a bloated belly during your period can affect your waist size.
Are your panties suitable for heavy flow?
Why invest in period underwear? Is it more cost-effective than disposable products?
Buying period underwear can feel like an investment for many of us. But the math is simple: it’s an investment that pays off quickly and is totally worth it! Period panties can be worn and used for several years. Their average lifespan is 5 years. For 5 years, you won’t need to buy tampons, pads, or panty liners. You’ll save precious dollars every month. These absorbent and washable protections are also super helpful during pregnancy (both during and after) to manage spotting, lochia, and postpartum bleeding. Period underwear is also incredibly useful for managing anniversary periods, irregular cycles, various types of vaginal discharge, or even light bladder leaks!
Are period panties really eco-friendly?
Period panties are durable, washable, and eco-friendly sanitary protection. They produce absolutely no waste, unlike tampons and pads. They are excellent eco-friendly alternatives to sanitary pads, disposable tampons, and single-use panty liners that cannot be recycled. Single-use menstrual products generate a massive amount of waste every minute worldwide. On an individual level, switching to period underwear may seem small, but it’s a real, concrete action for the planet and the environment that truly matters! Choosing a period panty over a tampon each month is part of a zero-waste, eco-friendly approach that makes sense.
Can you move freely and play sports with period underwear?
Absolutely. Period panties have the advantage of being very discreet. With this underwear, you can almost forget you have your period! You can move, walk, and be more active than with a tampon or pad. You don’t feel it. It doesn’t get in your way. You’re completely free to move however you want.
You can also work out with no problem. Our top pick for running or fitness? The Liv heavy flow period panty—no question! With its super absorbency (up to 60 ml of blood), Liv is highly reliable and absorbent. Black, ultra-thin, and seamless, it’s invisible under leggings or tight workout shorts. You’ll feel confident and can work out with zero discomfort or limits.
Is one pair of period underwear enough for the whole day?
Yes, it can be enough, but it depends on your menstrual flow and its intensity, what stage of your period you’re at (are you at the beginning or end?), or if you use a copper IUD or another form of birth control. Several factors come into play. In any case, a period panty guarantees you several hours of peace of mind, at least six hours without any issues.
Do you have a light to medium menstrual flow that’s not too heavy and regular? You’ll no doubt be able to wear your favorite period panty all day without leaks.
Do you have a heavy menstrual flow with sometimes strong discharge? You’ll be able to wear your heavy flow period panty for most of the day without any problem. However, you might feel the need to change when you get home at the end of the day.
For hygiene reasons, no matter your flow, we recommend changing your period panty every twelve hours.
Can you sleep comfortably in a period panty?
Yes, absolutely. Period underwear is a hygienic protection you can wear both day and night. Its softness, comfortable fit, and strong protection make it a top choice for peaceful sleep. Many women alternate between period underwear at night and a menstrual cup during the day.
A few tips for a peaceful, stain-free, and leak-free night:
- At night, put on a pair of period underwear with a very wide protective area that goes high up both in the front and the back. That way, you can sleep on your back or stomach for hours without worry. The blood will flow in the same direction and be held back very effectively. We indicate the absorbent area in each product description.
- Another tip: even if you have a medium flow, opt for heavy-flow period underwear at night when your period is heaviest. That way, you’re ready for anything. At the end of your cycle, you can switch to light or medium flow underwear.
Is there a risk of irritation or allergies?
No! Our period panties are healthy for both the planet and your body and health. All our panties are lined with organic cotton. This natural, organic material lets your intimate area breathe. Your vaginal flora is respected. All our fabrics are safe, non-toxic, free from harmful substances, and certified STANDARD 100 by OEKO-TEX.
Unlike single-use products, we make it a point to clearly share the composition of each of our panties. At Louloucup, there’s no glyphosate, no chlorine, and no petroleum-based products.
How do you properly care for your period underwear?
Washing and cleaning your period underwear is actually quite simple. Here are a few tips to help extend the life of your period panties and get the most out of them cycle after cycle:
- Rinse with clear water as soon as you take it off. The goal is to remove as much of the absorbed flow from the lining as possible.
- Wash your panties either by hand or in the washing machine. If washing by hand, use a gentle detergent in lukewarm water. Be gentle, and you can let your underwear soak for several minutes. In the washing machine, wash your panties on a short cycle at 86°F (30°C) with the rest of your dirty clothes.
- To dry, hang your panties to air dry.
Avoid highly concentrated detergents, harsh cleaners, fabric softeners, bleach, long or hot cycles, and the dryer! Heat and chemicals are not friends of your period lingerie!
Are there period underwear styles suitable for teenagers?
Absolutely. First periods, first cycles, first hormonal changes—it’s essential to be well equipped and to provide our teens with healthy, safe products. Check out our special teen range: cute period panties available in small sizes to fit even the tiniest bodies (XXS and XS).
What are the shipping times and costs?
We do everything we can to make sure you get your order as quickly as possible. We know you’re excited to try your new period products and finally start this more eco-friendly, simpler, more convenient, and healthier menstrual routine for your body.
We promise to always ship your order within 48 hours maximum after your cart is confirmed. Your package, handled by Colissimo, will take 3 to 5 days to arrive at your home. You can track your package using the tracking number sent to you by email once we’ve handed your package over to Colissimo.












