Shapewear and the body positivity movement: a revolution in fashion
Body positivity and shapewear? That’s a big topic! Our relationship with our bodies as women has always been complex. In 2024, it’s clear that some fashion standards have changed. Structured clothing (like girdles and underwire bras) is no longer in style. People now prefer underwear with moderate firmness and no underwire, offering both comfort and some support. After decades of stereotypes, rolls and stretch marks aren’t photoshopped as much anymore! Size XS models aren’t the only ones on the runway. While some taboos remain, diversity is now the norm.
We now see much more realistic women’s bodies than before—on TV, social media, and even billboards. Sizes 6, 8, 10, 12, with curves, are represented. Details that used to be hidden are now shown, making it easier to relate: freckles, body hair, cellulite, stretch marks, scars, and feminine curves. We’re no longer being sold a dream on glossy paper, but reality: real women’s bodies! In this unique context, shapewear lingerie has become popular. Shaping underwear (in black, beige, or brown) instantly sculpts a woman’s shape and silhouette.
A word on body positivity
The “twig” model, typically embodied by model Kate Moss in the 1990s and early 2000s, is no longer very trendy today. Body positivity, along with the MeToo movement, has changed the game and shifted mindsets and society. Perspectives on women’s bodies have evolved. While prejudices still exist, a new path has emerged. Body positivity is a smart blend of accepting your insecurities, living with them, embracing them, and feeling feminine and sexy. Say goodbye to diets and other guilt-inducing regimens splashed across magazine covers. Without a doubt, the body positivity movement in recent years has helped people embrace their curves, their unique features, and, most importantly, accept bodies of all kinds.
Beauty is no longer defined by one standard, but by diversity!
While it’s still not always easy to avoid prejudice about “plus sizes,” the body positive movement has led to greater inclusion. The idea that it’s okay not to look like a runway model has become more accepted. There are as many women as there are body types and shapes. And while exercising and eating well can affect our waistlines, body positivity has taught us to put things in perspective, to accept ourselves better, to let go of insecurities, and to not make a big deal out of it.
The body positive movement has also helped lift the veil on the pressure to diet from magazines and so-called experts or celebrity nutritionists.
In 2024: the codes of women’s lingerie are being shaken up
As we discussed in a previous article, an American brand, Spanx, changed everything. Suddenly, the very firm high-waisted underwear that gives you a flat stomach became trendy. We’re far from the string thongs of the 2000s. The high waist reshapes the hips and defines the waist. The chic, retro vibe of these beautiful lingerie pieces is a hit.
The body shaper is now a must-have: this lingerie is so pretty, you want to show it off! It shapes and supports both your bust and your butt. Again, we’re far from the balconette bra that offers no support or the uncomfortable maxi push-up!
Then, celebrities like Kim Kardashian made this trend mainstream: lingerie should first and foremost serve a woman’s body. It’s not just about being sexy anymore. Above all, it should be comfortable. And, most importantly, it should enhance our natural beauty. Shaping and sculpting lingerie, or shapewear, molds the body, skin, and curves. Like a second skin, this underwear smooths, sculpts, and shapes. It helps women feel confident and beautiful. You feel empowered and gorgeous thanks to your lingerie!
Thanks to social media, shapewear exploded in popularity in just a few months or years, first in the US, then in Asia, and finally in Europe. The #shapewear trend is everywhere! We want to tame our curves and feel more comfortable in even the tightest outfits.
Inclusive shaping lingerie: for all women, for all sizes
Shapewear lingerie is a great example of changing attitudes: today, many shapewear brands offer their collections in a wide range of sizes. Gone are the days when you could only find sizes S to XL—or even just L in many cases!
Now, the range is expanding so that all women, of every shape and size, can find something to wear.
Shapewear: Everything You Need to Know
Choosing the right tummy-control panties or sculpting bodysuit isn’t that hard! You just need to know your body type and decide which part of your body you want to shape!
Our top tips for wearing shapewear lingerie
Panties, bodysuits, or shaping briefs (in black, beige, or brown) have become essential shapewear lingerie pieces. They come in a variety of colors. Often made of nylon or microfiber, they sculpt your figure and help flatten your stomach. Perfect under a dress, shaping panties or bodysuits with a tummy-control effect work wonders!
- Buy shapewear in your size!
- Prioritize soft, ultra-comfortable underwear above all.
- Ask yourself the right questions before buying: What do I want? What do I need?
- Don’t compromise between comfort and femininity.
For more information, check out our article, 5 tips for wearing shapewear.
Top 3 shaping lingerie picks
- The shaping panty for a flat stomach.
- The shaping panty for streamlined thighs.
- The shaping bodysuit for a straighter, slimmer bust.
Of course, every piece of shapewear underwear has its own features. You can find very high-waisted panties, shaping shorts, shaping leggings, or even long-sleeved bodysuits or thong bodysuits.
Discover the Louloucup shapewear collection
The Zoé shaping panties and the Emma shaping shorts are available on the shop Louloucup!
At Louloucup, we offer a very firm high-waisted black shaping panty that’s perfect for flattening the abdominal area and slimming your waist. Don’t wait to check out our Zoé model! Want full-body support? The Emma invisible shaping shorty also sculpts your bust, tummy, hips, buttocks, and thighs.
Why choose Louloucup? High-quality fabrics, well-fitting underwear, free shipping, fair prices, and always-available customer service. Ready for a slimmer silhouette and shape? Go discover all our shaping (and period) products in our online store.
